Odd Pricing is a unique value pricing strategy that signals customers that the prices is low. A customer will likely rationalize the price to being lower because the
difference in cents.
At DSW, majority of their sale prices are oddly priced. This price could appear closer to $59 than $60 to some people just because the six cent difference.
-- Deitz Comment - Why aren't you showing me a picture of DSW then? Or discussing the prices of this fast food restaurant?
difference in cents.
At DSW, majority of their sale prices are oddly priced. This price could appear closer to $59 than $60 to some people just because the six cent difference.
--
Deitz Comment - Why aren't you showing me a picture of DSW then? Or discussing the prices of this fast food restaurant?